Who Is Your Target Audience and What Problem Can You Solve?
Unfortunately one-size-fits-all marketing messages don’t work very well. (more…)
Latest Articles
Open Questions For Health, Wellness, Nutrition and Fitness Coaches
One of the key concepts in Motivational Interviewing (MI) is OARS which stands for 1. Open-ended
Free Stock Images For Coaches
I was discussing with a coach yesterday about how a tough part of social media marketing is
Finding Your Social Media Writing Style For Personal Trainers
If you are like most business professionals, you've spent a long time cultivating a professional writing
Personal Training Client’s And The Terrible Too’s
The terrible too's - "doing too much, too fast, too hard and with too little preparation"
Retaining In-Person Coaching Clients
You'd expect in-person clients to do their due diligence on you as a coach, the training
Tips For Taking Your Coaching Client’s On A Grocery Store Tour
Taking Your Client's On A Grocery Store Tour? Filming A Grocery Store Video? Here's some tips
Qualities of Successful E-Mail Copy For Coaches
• Accuracy. Typos and factual errors make a company look sloppy and inattentive. A research study
Don’t Change Facebook Advertising Campaigns Too Frequently!
Frequent campaign changes damage the effectiveness of your campaign by not fully establishing your message in
Be Supportive Of Your Biggest Fans
Are there clients / fans that continuously post on your Facebook Page? Take the time to
So Coach, Who Are You Selling To?
That's a question that many coaches fail to answer and in the end they become so
Educating Your Clients For Coaching Success
We're all posting content on social media and our websites but are we taking a step
So Coach, What Do You Do?
As coaches and trainers we often get asked the above question and our first impulse is
Video Testimonials For Personal Trainers
Client testimonials are a key component of demonstrating the value of our coaching and the current
When It Comes To Coaching Write About What You Know
A common complaint from coaches is "What Should I Write About On Social Media?". (more…)
Don’t Write For Your Peers
One mistake I often find coaches doing with their content creation and marketing efforts is writing