Instead of clients simply choosing on price and looking for something that’s low cost, you want them to look at your services and see them as being cost effective.

So it’s important that the language you use on your websites, social media, newsletters, marketing, etc. is focused on two key elements:

1. The results you get for your clients.

2. The proof that backs it up.

By focusing on the stories and success of your other clients along with the proof that you actually got them such results, you can easily share your success stories without feeling like you are bragging and set the expectation of value that is going to be delivered to any new clients.

Never forget that words tell, but stories sell.

Don’t be afraid to let prospective clients know just how valuable your coaching can be towards getting them outstanding results.