So Coach, What Do You Do?

As coaches and trainers we often get asked the above question and our first impulse is to respond with our job title or vague outline of our daily tasks.

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Qualities of Successful E-Mail Copy For Coaches

• Accuracy. Typos and factual errors make a company look sloppy and inattentive. A research study found 4% of emails had misspellings. • Relevance. Speak directly to your audience. Provide useful and informative information. • Get to the point. Conciseness. Delete unnecessary words. • Write in the active voice. • Scanability. 79% of readers always […]

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